50 Years

Gustav Johansson is an acclaimed Scandinavian director drawn to the personal and the specific. He finds the details that make bold, ambitious work feel intimate, evoking big feelings from everyday, human stories.

Collaborating with international talent and global brands including Volvo, Nike, H&M, and Levi's, his work brings humanity to the most ambitious briefs. He has established himself as one of the most distinctive voices in commercial filmmaking, with recognition at Cannes Lions, Clios, and D&AD, as well as Director of the Year at the Swedish ROY Gala. Gustav is also a founding member of new—land.